Apple MacBook Air
After seven years, the MacBook Air has settled into a workman-like role within the broader MacBook family.
When Steve Jobs pulled the MacBook Air out of a manila envelope in early 2008 — revealing the impossibly thin laptop to the world — the device was at the forefront of laptop technology, and priced that way.
Now, seven years later, it’s become Apple’s “budget” laptop, and it’s likely to stay there.
Apple’s press event on Monday only reinforced that point, with the laptop being overlooked — again — for an upgrade to a higher-resolution Retina Display, a technology first introduced in 2010. The Air also lost its position as Apple’s thinnest laptop, with the new MacBook, introduced Monday, taking that crown. The new MacBook boasts new bells and whistles like a force-sensitive track pad.
Video About MacBook Air
That situation puts the Air in an awkward position. It’s no longer the thinnest. It’s no longer the lightest. It’s not the fastest (the MacBook Pro has more robust processing power). Now, it’s just the cheapest.
Using the words “budget” and “Apple” in the same sentence is a little misleading. Apple tends to price its devices at a premium tier, and its laptops are no different. The MacBook Air started at $1,800 in 2008, but it now starts at $900 (£749 or AU$1,249), making it the least expensive Apple laptop available — though far from the cheapest laptop on the market.
Source: Ben Fox Rubin
Image Source:Dan Taylor