Up to this day, we encounter more and more computer hoaxes, viruses and scams that could lead to the loss of our important files up to the destruction of our system unit. It is impossible to get rid of these in the internet. That is part of the business strategies. But despite their existence in the Information Era, there are also some preventions and guides on how we may be able to provide security for our accounts be it in social media or emails and even online transactions. For now, let’s check on this article to help us secure the mostly visited sites, which were the social media.
The guide to tightening your social media security
The Internet is a dangerous place—and no brand is safe. As IBM’s Security Services 2014 Cyber Security Intelligence index points out, there were 1.5 million cyber attacks in the United States in 2013.
This year, retailers such as Home Depot, Apple, PF Chang’s and even Dairy Queen have confirmed data breaches. Many of these security breaches resulted in—or will result in—material losses to consumers.
Brands are taking a hit, too.
Social media accounts have been hacked, altered, and used to spread political and anti-corporate messages. Profiles and followers have been lost, and even brand images have taken hits.
The worst part about cyber crime is that it’s seemingly out of your brand’s control. No matter what precautions you take, there is always a risk of getting hit.
But pulling your company off social media is simply not an option, as the value of this marketing channel far exceeds the risk of a potential security breach.According to one report, social media is expected to unlock value in excess of $1.3 trillion in coming years.
Companies need a game plan to balance the best of both worlds: security and growth. The challenge is that marketers tend to be trained in one but not the other. Social media leaders know how to build relationships with their stakeholders and audiences, but they’re often disconnected from the needs of their neighbors in IT.
The reality is that the majority of social media security risks arise from simple scams and easily avoided mistakes:
- Hacked email accounts
- Passwords being shared between team members
- Untrained staff using corporate social channels
There are five simple steps that can dramatically improve a company’s social media policy without interfering with a company’s everyday momentum and growth goals. Here’s what your company’s security, privacy, and compliance teams can do to get started:
1. Educate team members
It takes seconds to sign up for a Facebook profile or Twitter feed. It’s easy to get up and running with social media—and equally easy to overlook the micro-decisions that we make with every single Tweet or status update.
That’s why it’s important to take a step back and teach your employees about cyber security so team members know how to use social media securely. Employees should be taught to avoid spammy and potentially compromising links. Training programs should extend beyond basic education into advanced areas including social media etiquette and building a follower-base.
Instead of developing a training program from scratch, companies can consult available programs from resources such as Hootsuite University.
2. Centralize social media operations
When your business grows, you’ll need more people to help with everyday operations. More team members will be experimenting with social media and creating accounts on multiple networks.
What ends up happening, as a result, is corporate account overload. These unmoderated accounts can pose potential security risks, which is why you need to keep your social media operations under one roof.
Get started with an audit of all of your company’s social media accounts. Make sure that every profile corresponds to a specific team, person or area of ownership. You should delete any “extra” accounts and restrict permissions to the team members who need it.
You can then consolidate operations by connecting your social media profiles to a platform like Hootsuite.
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