Sony PS Vita
Sony PlayStation Vita Ads
Sony will offer partial refunds to customers to settle U.S. Federal Trade Commission charges that its ads in 2011 and 2012 for the PlayStation Vita console’s cross-platform sharing and other features were deceiving. Here’s some information regarding on ‘misleading’ Playstation ads.
Sony has agreed to a settlement with the Federal Trade Commission after being charged with making misleading claims about the capabilities of the PS Vita. Those claims — which Sony described as “game changing” features in ads around the time of the Vita’s launch — pertain primarily to how the handheld would be able to interact with the PlayStation 3.
“Sony claimed, for example, that PS Vita users could pause any PS3 game at any time and continue to play the game on their PS Vita from where they left off,” the FTC explains. “This feature, however, was only available for a few PS3 games, and the pause-and-save capability described in the ads varied significantly from game to game.” Similarly, the FTC says that Sony greatly exaggerated the remote play feature of the Vita, which is only supported by a scant few PS3 games, and falsely claimed that Vita owners would be able to play multiplayer games live with a 3G connection.
Video about Sony PS Vita
The commission also took issue with Deutsch LA, the advertising company that handled the launch campaign, saying that employees were instructed to promote the Vita on Twitter without disclosing their involvement with Sony.
Read more here.
Source: Andrew Webster
Image source: Jan-vincent Amogawin